Marketing Campaigns

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Learn how to plan, map out, and execute a successful marketing campaign

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In this course, you will learn how to plan, map out, and execute your marketing campaigns. Plus, you’ll get the resources to make it happen.

Who should take this course?

  • All Marketers

Marketing Course Level:

  • Intermediate

Lesson Outcomes:

  • Lesson 1: The Anatomy Of A Marketing Campaign
  • Lesson 2: Your Big Idea + Target Audience
  • Lesson 3: Creating Your Launch Brief
  • Lesson 4: Your Resources and Content + Promotion Checklist
  • Lesson 5: Measuring Your Campaign's Effectiveness

Marketing campaigns are more than ads, blog posts, and social media messages.

They’re complex projects that span multiple channels, weeks, and target markets.

The thing is, wrangling details, keeping organized, and being creative simultaneously is a tough hill to climb.

If planning marketing campaigns to launch new products, promote your company’s services, or increase brand awareness are your responsibility—then breathe easy, you’re in exactly the right place.

My job is to help you get confident, in control, and totally clear on what you need to do.

So, in this course, you will learn how to plan, map out, and execute your marketing campaigns. Plus, you’ll get the resources to make it happen.

Now let’s plan a successful marketing campaign together.


Your Instructor


Jordan Loftis
Jordan Loftis
Jordan is CoSchedule's content marketing strategist. His content chops run deep, from copywriting to hosting the "Actionable Marketing Podcast." To date, he's ghostwritten 18 business books, is a frequent speaker at conferences and retreats, and loves a good dad joke.

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