Content marketing has one primary goal - to drive qualified leads to your website.
And when 51% of all website traffic comes from organic search, you need to keep SEO in mind when creating your content marketing strategy.
SEO is all about content.
And the opportunity to use SEO-driven tactics in content creation is applicable now more than ever.
So you’ve got great content.
But what should you do with it?
Is it the right content?
And most importantly - is it what your target audience is actually looking for?
In this course, you’ll get everything you need to take a modern SEO-driven approach to content marketing.
Learn how keep search in mind while writing, doing keyword research, and optimizing your content and overall SEO strategy.
So buckle up and dive into this 5-part course to learn the SEO strategy you’ve always wanted.
Let’s get started!
Ben is the Blog Manager at CoSchedule. In a past life, he was an agency writer, crafting content for large clients in manufacturing, healthcare, and financial services. His blood is 53% caffeine, which some say is his greatest productivity secret.
Start[Lesson 1] How To Tackle Keyword Research
Start[Lesson 2] How To Determine Keyword Intent
Start[Lesson 3] How To Determine Secondary Keywords
Start[Lesson 4] How To Avoid Common Keyword Targeting Pitfalls
Start[Lesson 5] How To Uncover The Best Content Marketing Ideas With SEO In Mind
Start[Lesson 6] How To Structure + Optimize Content For SEO