Product Launch

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Learn how to organize a product launch. Equip your team with the tools and tactics to execute a successful product launch.

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Welcome to our course on How to Organize a Product Launch. If you’re here - you probably have an upcoming product launch in the foreseeable future. I know firsthand how complex it is to put together a successful product launch. Through trial and error, we’ve really nailed down a solid process here at CoSchedule, and I’m excited to share some helpful tips and tricks that have yielded solid results for our team.

Who should take this course?

  • Any marketing professional responsible for coordinating product launches

Marketing Course Level:

  • Beginner to Intermediate

Lessons Include:

  • Lesson 1: Define Expectations With A. Creative Brief
  • Lesson 2: Identify Your Target Audience
  • Lesson 3: Write Your Value Prop + Talking Points
  • Lesson 4: Plan Your Product Launch
  • Lesson 5: Measure The. Success Of Your Product Launch
  • Lesson 6: Beyond The Launch - The Importance of Evergreen Promotion


Your Instructor


Whitney Deterding
Whitney Deterding

Whitney is a Product Marketing Strategist at CoSchedule. She develops product positioning and campaigns to promote CoSchedule's family of agile marketing products. Outside of work, she loves to travel with her husband and daughter, coach figure skating, and listen to podcasts.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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