Social Media Engagement


Learn 16 proven social media engagement tactics to boost your reach, build trust with your followers, and drive engagement on all your social platforms.

Don't waste time creating social messages that don't reach and intrigue your followers.

This course breaks down 16 ways you can drive engagement and boost your reach on social media. We cover four proven tactics per lesson and equip you with everything you need to optimize your messages for your audience.

Who should take this course?

  • Social media managers
  • Marketers responsible for social media marketing

Marketing Course Level:

  • Beginner to Intermediate

Lessons Cover:

  • Sharing Videos
  • Best practices - tags & mentions
  • Curating valuable content
  • Best time scheduling for peak engagement
  • Writing emotional copy
  • Post frequency best practices
  • Repurposing content for social media
  • Hashtag best practices
  • Visuals in social messages - images, memes, & GIFs
  • Stand-alone graphics best practices
  • Recycling evergreen content
  • Sharing popular content
  • Creating a Facebook group
  • Hosting a Twitter Chat
  • Sharing infographics
  • Engaging with your audience

Your Instructor

Whitney Deterding
Whitney Deterding

Whitney is a Product Marketing Strategist at CoSchedule. She develops product positioning and campaigns to promote CoSchedule's family of agile marketing products. Outside of work, she loves to travel with her husband and daughter, coach figure skating, and listen to podcasts.

Course Curriculum

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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