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Marketing Strategy
Marketing Strategy: Certification Overview
Course Overview
Lesson 1: How To Set Marketing Goals And Priorities
Chapter 1: Begin By Defining Your Content Goals
Chapter 2: Prioritize Your Marketing Projects
Chapter 3: Plan Your Projects And Process
Lesson 2: Establish Your Content + Social Strategy
Chapter 1: Define & Track Aspirational Goals That Focus On 10x Growth
Chapter 2: Plan To Execute Your Strategy With A Content Development Process
Chapter 3: Focusing On Social Media Content
Workshop #1: How To Set Up Your Marketing Strategy Foundation For 10x Success
How To Set Up Your Marketing Strategy Foundation For 10x Success (36:23)
Lesson 3: How to Plan A Month Of Content In Under An Hour
Chapter 1: Develop A Content Brainstorming Process
Chapter 2: How To Validate Ideas With Keyword Research
Lesson 4: Understanding The Science of Scheduling
Chapter 1: What Are the Best Times To Send Marketing Emails?
Chapter 2: When Is The Best Time To Publish A Blog Post
Chapter 3: What Are The Best Times To Post On Social Media
Workshop #2: How To Organize Your Marketing Projects For 10x Effectiveness + Efficiency
How To Organize Your Marketing Projects For 10x Effectiveness + Efficiency (54:33)
Lesson 5: How to Build & Maintain Your Content Calendar
Chapter 1: What You Need To Start A Content Calendar
Chapter 2: The Step-By-Step Guide To Managing An Editorial Calendar
Chapter 3: How To Actually Plan And Build Your Own Content Calendar
Chapter 4: Optimize Your Calendar By Measuring Your Results
Workshop #3: How To Plan Your Content With A Marketing Calendar
How To Plan Your Content With A Marketing Calendar (35:16)
Chapter 4: Optimize Your Calendar By Measuring Your Results
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