20 Important Benefits Of Social Media Marketing Every Business Should Know 20 Important Benefits Of Social Media Marketing Every Business Should Know

Social media marketing requires both strategy and creativity. While it may seem overwhelming, its importance cannot be overstated. It’s so important that 97% of marketers are using social media and 78% of salespeople outsell their peers by using social media for their business. Plus, its...

READ MORE »

How To Make The Best Integrated Marketing Communications Campaign In The World With Multiple Teams How To Make The Best Integrated Marketing Communications Campaign In The World With Multiple Teams

So you need to launch a brand new marketing campaign. Usually, these campaigns entail multiple moving pieces, a plethora of different channels, and a lot of contributors. The best approach to take is usually an integrated one… i.e. integrated marketing communications. Your team will...

READ MORE »

The Ultimate Marketing Campaign Planning Checklist That Will Get You Proactive The Ultimate Marketing Campaign Planning Checklist That Will Get You Proactive

Plan your work. Then work your plan. ^ That’s one of my favorite quips of all time. Why, you ask? Because it’s simple + practical + super helpful. Proactively planning your marketing campaigns helps you: Eliminate jumping into execution without clearly defined goals (or not knowing how...

READ MORE »

A Simple Marketing Task Approval Process That Will Make You More Productive A Simple Marketing Task Approval Process That Will Make You More Productive

Imagine this. Everyone on your team knows exactly what to work on. They knock out high-quality work. The best part? They hit every deadline while they’re at it. And the manager’s role? Leading a simple, two-stage marketing task approval process. Stage one: you assign a task. Stage two:...

READ MORE »

How To Influence Marketing Change Management [Backed By Science] How To Influence Marketing Change Management [Backed By Science]

Something is broken. Maybe it's your workflow. Maybe it's how you collaborate across multiple teams. Maybe it's knowing how the content you produce influences ROI. At CoSchedule, we know you'd like help to get organized... and to do that, you might need to pitch CoSchedule to your boss and to...

READ MORE »

How To Plan Your Product Roadmap Like CoSchedule How To Plan Your Product Roadmap Like CoSchedule

Every year we complete a product roadmap summit here at CoSchedule. This is where a group of us spends a full day locked in a conference room fighting relentlessly for the features that you need and deserve in your favorite editorial calendar. During this process, we review recent (and some...

READ MORE »

How To Create A Brand Positioning Strategy That Will Appeal To The Right People How To Create A Brand Positioning Strategy That Will Appeal To The Right People

You’ve probably heard that a brand is more than a logo. More than a product. More than a service. And each is true. It’s an umbrella that spans from social media branding to user personas to voice and tone to everything in between. And in some ways, it’s even more. Because it’s all of these...

READ MORE »

How To Use Psychology In Advertising To Make People Buy How To Use Psychology In Advertising To Make People Buy

5,000. That’s the number of advertisements that the average consumer is exposed to every day. You are probably thinking… “How the heck can I make people notice my advertisements?” Advertisers have long discovered that they can leverage psychology to find what attracts attention, leaves an...

READ MORE »

What Are Topic Clusters (And How Can They Boost Your Traffic)? What Are Topic Clusters (And How Can They Boost Your Traffic)?

What do you think when you hear "topic clusters"? Your initial thought might not be "the future of SEO and content strategy." That's okay. It's probably not the first thought your competition has, either. And that's where the opportunity lies for you and your brand. In this post, we're...

READ MORE »

How To Make The Best Project Management Plan To Organize Marketing Workflows How To Make The Best Project Management Plan To Organize Marketing Workflows

Project management can be intimidating at first. As marketers, we are often more comfortable executing work, rather than managing how it gets done. If that sounds like you, you’ll need to develop new skills to keep our teams and processes organized. There’s a lot to learn, too. Planning...

READ MORE »